Launch process
App Age Ratings: App Store and Google Play Guide
A practical way to complete store rating questionnaires, find the features that affect the result and separate an age rating from age verification.
Ilya Tkach CEO, Appfyl
Launch process
Testing, store review, analytics and post-release support.
Useful articles
Launch process
App Icon Design: How to Create a Mark People Recognize and Install
A practical method for choosing an app-icon idea, checking it in real contexts and testing whether it improves store conversion.
Ilya Tkach CEO, Appfyl
Launch process
App Privacy Labels and Google Play Data Safety: An Evidence-First Guide
The difficult part isn't finding the right checkbox. It's finding out what the release actually does with people's data.
Sergei Gorelov CTO, Appfyl
Launch process
App Redesign or Rebuild? Modernization Guide for Existing Apps
A practical guide for owners of older mobile apps: how to audit the product, decide between redesign and rebuild, and prepare a safer modernization plan.
Ilya Tkach CEO, Appfyl
Launch process
App Store A/B Testing: How to Run Product Page Experiments You Can Trust
A practical protocol for testing app icons, screenshots and store-page messages without mistaking noise for a winning variant.
Sergei Gorelov CTO, Appfyl
Launch process
App Store Accessibility Nutrition Labels: A Practical Audit Guide
A hands-on way to decide which accessibility features your app can honestly claim, fix incomplete journeys and publish the result in App Store Connect.
Sergei Gorelov CTO, Appfyl
Launch process
Custom Product Pages: Match the Store Listing to the Audience
A practical guide to deciding which audiences deserve a separate store page, what to change and how to measure the result beyond the install.
Sergei Gorelov CTO, Appfyl
Launch process
App Store Description Best Practices: Write Copy People Can Trust
A practical method for turning verified product facts into concise, readable and credible copy for Apple App Store and Google Play.
Sergei Gorelov CTO, Appfyl
Launch process
In-App Events and Promotional Content: Make App Moments Discoverable
A practical guide to choosing an event worth promoting in the stores, building a truthful card and measuring what happens after people open the app.
Ilya Tkach CEO, Appfyl
Launch process
App Store Keyword Research: How to Find Terms That Can Actually Win
A practical method for finding app-store search terms, rejecting attractive but irrelevant ideas and learning from every metadata release.
Sergei Gorelov CTO, Appfyl
Launch process
App Store Localization Checklist for a Global Release
A practical checklist for preparing localized App Store and Google Play pages before a global launch.
Sergei Gorelov CTO, Appfyl
Launch process
App Store Pre-Order and Google Play Pre-Registration: A Launch Guide
A practical guide to deciding when early store registration is useful, preparing a credible product page and carrying interest into a measured launch.
Sergei Gorelov CTO, Appfyl
Launch process
App Preview Video: Show the Product Before People Install
A practical way to turn one useful app journey into a short, credible store video without hiding the product behind a logo reel.
Ilya Tkach CEO, Appfyl
Launch process
App Store Rejection Fixes: What to Check First
What to do when App Store or Google Play rejects your app, and how to prepare a cleaner resubmission.
Sergei Gorelov CTO, Appfyl
Launch process
How to Get More App Reviews Without Annoying Your Users
A practical, policy-safe way to request honest app reviews at the right moment and turn public feedback into better releases.
Ilya Tkach CEO, Appfyl
Launch process
App Store Screenshot Best Practices: Design a Set That Converts
A practical method for turning real app screens into a clear, varied and testable App Store or Google Play screenshot story.
Ilya Tkach CEO, Appfyl
Launch process
App Store Screenshot Localization: What to Adapt
A practical guide to adapting App Store and Google Play screenshots for a new market.
Ilya Tkach CEO, Appfyl
Launch process
App Store Screenshot Requirements: Sizes, Files and a Release Checklist
Check the actual export size first, then make the first screenshots explain a real product journey.
Ilya Tkach CEO, Appfyl
Launch process
App Store Submission Service Cost: What You Pay For
A practical guide to app submission service cost: official account fees, store assets, review fixes, test tracks and launch support.
Sergei Gorelov CTO, Appfyl
Launch process
GA4 for Mobile Apps: Firebase Events, DebugView and Key Events
A practical guide to connecting a mobile app to GA4 through Firebase, designing an event dictionary, testing DebugView and choosing key events.
Sergei Gorelov CTO, Appfyl
Launch process
Google Play App Quality Checklist Before Launch
What to check before launch if you want a mobile app to pass review, avoid quality warnings and grow after release.
Sergei Gorelov CTO, Appfyl
Launch process
Google Play Policy Checklist for 2026: Before You Submit
A founder-friendly pre-submission audit for Google Play accounts, testing, privacy declarations, permissions, store assets and reviewer access.
Sergei Gorelov CTO, Appfyl
Launch process
Mobile App A/B Testing: What to Experiment With After Launch
A practical guide to mobile app experiments after launch: what to test first, what to measure and what not to break.
Ilya Tkach CEO, Appfyl
Launch process
Mobile App Accessibility Checklist Before Launch
A practical accessibility checklist for mobile apps before App Store and Google Play launch.
Ilya Tkach CEO, Appfyl
Launch process
Account Deletion in a Mobile App: Design the Whole Exit, Not Just a Button
An account can disappear from the screen while billing, files and sessions remain. Here is how to specify an exit that actually works.
Sergei Gorelov CTO, Appfyl
Launch process
Mobile App Analytics Setup: Measure Decisions, Not Every Tap
An active dashboard can still leave you unable to explain why people don't finish. Define the decisions you need to make before adding events.
Ilya Tkach CEO, Appfyl
Launch process
ASO for a New Mobile App: What to Prepare Before Launch
A practical ASO launch guide for founders preparing App Store and Google Play pages.
Ilya Tkach CEO, Appfyl
Launch process
Mobile App Audit Checklist: What to Check Before a Redesign or Rebuild
A practical audit for teams deciding whether an existing app needs targeted repairs, a UX redesign, technical refactoring or a complete rebuild.
Ilya Tkach CEO, Appfyl
Launch process
How to Beta Test a Mobile App Before Launch
A practical guide to choosing beta testers, distributing iOS and Android builds, collecting evidence, and deciding whether an app is ready to launch.
Sergei Gorelov CTO, Appfyl
Launch process
Mobile App Crash Monitoring After Launch: What to Watch and When to Act
A crash dashboard is useful only if someone can connect its alerts to the journeys customers are trying to finish.
Ilya Tkach CEO, Appfyl
Launch process
Mobile App Deep Linking: Open the Right Screen, Even After Sign-In
A link that merely opens your app has only done half the job. Plan what happens to the requested lesson, booking or invitation along the way.
Ilya Tkach CEO, Appfyl
Launch process
Mobile app launch checklist: what to prepare before App Store and Google Play
Launch is not only uploading the app. Prepare QA, analytics, store assets, support and release ownership.
Ilya Tkach CEO, Appfyl
Launch process
Mobile App Localization Checklist for a New Market Launch
A practical localization checklist for founders launching a mobile app in several markets.
Sergei Gorelov CTO, Appfyl
Launch process
Mobile App Notification Permission Rate: How to Improve Opt-In
A practical guide to notification permission timing, opt-in measurement and user controls for mobile apps.
Sergei Gorelov CTO, Appfyl
Launch process
Mobile App Payment Failures: Recover Without Charging Twice
An unanswered payment request is not necessarily a failed payment. Design the uncertain moment before customers have to ask whether they should pay again.
Ilya Tkach CEO, Appfyl
Launch process
Mobile App Privacy Policy: What Must Match Before Launch
A practical guide to writing a privacy policy that agrees with the app, its SDKs, store disclosures, permission prompts and deletion process.
Sergei Gorelov CTO, Appfyl
Launch process
Mobile App QA Before Launch: What to Test Before App Store and Google Play
A launch QA checklist for mobile apps before sending builds to the stores.
Ilya Tkach CEO, Appfyl
Launch process
Mobile App QA Testing Checklist Before Launch
A launch-focused testing checklist for founders and product owners who want fewer broken flows, store surprises and first-week support problems.
Sergei Gorelov CTO, Appfyl
Launch process
Mobile App Referral Program: What to Build Before You Promise Rewards
A practical guide to referral programs for mobile apps: mechanics, rewards, tracking, fraud checks and launch scope.
Ilya Tkach CEO, Appfyl
Launch process
Mobile App Release Notes: How to Write Updates People Understand
A practical way to turn tickets and commits into concise update notes that explain what changed, who benefits and what to do next.
Ilya Tkach CEO, Appfyl
Launch process
Mobile App Retention Strategy: How to Bring Users Back After Launch
A practical retention guide for founders who want users to return after the first install.
Ilya Tkach CEO, Appfyl
Launch process
Mobile App Staged Rollout: Release Updates Without Losing Control
A gradual update gives the team time to learn. Here is how to use that time, recognise a bad release and help people already affected.
Ilya Tkach CEO, Appfyl
Launch process
Mobile App Terms and Conditions: What Your Product Must Cover
Useful app terms describe the service people actually receive and connect directly to signup, payments, moderation, suspension and account deletion.
Sergei Gorelov CTO, Appfyl
Launch process
Mobile App User Onboarding: How to Help New Users Reach Value
A practical guide to onboarding that helps new users reach the first useful moment without heavy tutorials.
Sergei Gorelov CTO, Appfyl
Launch process
Push Notification Scenarios and Mistakes: What to Send, When, and Why
A practical guide to push notification scenarios that help users instead of annoying them.
Ilya Tkach CEO, Appfyl
Launch process
Push Notification Strategy for Mobile Apps
A practical guide to push notifications that help users return without turning the app into noise.
Ilya Tkach CEO, Appfyl
Launch process
How to Transfer an App to Another Developer Account
A store listing can move to a new owner while the code, backend and release keys stay behind. Here is how to check the whole handover.
Ilya Tkach CEO, Appfyl
Start here
Launch process is a decision area that affects app scope, budget, risk and launch planning. Use these guides to move from research to a clear app roadmap.
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